If you want to know whether visitors are actually reading your content, average time on page may be deceiving you.

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use.

Brought to you by Stone Temple https://www.stonetemple.com – Award winning digital marketing serving some of the world’s top brands.

RESOURCES:

Measuring Social Traffic Effectiveness When Conversion Is Not the Goal http://marketingland.com/measuring-so…