Content Marketing starts from knowing what emotion you want which people to feel, and how best to reach them – Ammon Johns.
This won’t be usual Content Marketing talk, like how many blog post you should publish and how long they should be. Ammon Johns, Lyndon Antcliff and Jennifer Slegg about emotions in Content Marketing: how you should use it.

0:02:10 What is content marketing? Is it just a newish buzzword or does it speak to various methods employed in marketing/human psychology/etc?

0:12:45 What is a good starting point for content marketing? Should you focus on desired outcome?

0:18:08 How do we determine who are our target is? Which medium(s) should you use?

0:21:00 What are some examples of repurposing quality content?

0:29:41 Should be targeting personas or tribes with your content?

0:34:00 What makes content stand out from the crowd and be effective?

0:42:15 As opposed to hopping on trending topics, what are some examples of evergreen content? When is it most appropriate?

0:50:30 What are some of the pros and cons of content calendars?