It’s never fun when you lose a few visitors here and there a month. I always hated seeing those downward slopes in my graphs when I was looking through my analytics. But at least my average stays more or less the same, and I know that if I try hard enough, I’ll be able to replace those small amounts of visitors with others that hopefully will stay for the long run.
But what happens if you lose more than just a handful of visitors to your site? What if you lost almost 30% of your total monthly visitors? Regardless of how many total people are checking out your site a month, 30% is a pretty decent sized chunk. For the KISSmetrics blog, who normally got over 768,000 visitors a month, the amount of visitors that they lost was 225,418 visitors. Man, that’s got to hurt.
In a recent Search Engine Journal post, Neil Patel wrote about this visitors per month drop and what they learned from it from a content marketing perspective. In his post, Neil gives us seven lessons that we all could take a page from so that we hopefully don’t share the same fate of losing a big chunk of monthly traffic.
To check out Neil’s post, follow the link below.
Search Engine Journal: 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month