There is a report from digital marketing solutions provider TrackMaven that reveals that brands have increased their content marketing output by 35 percent per channel in 2015, but engagement with these brands have dropped by 17%.
Looking at TrackMaven’s findings, it seems that content surged in October, although engagement dropped to its lowest point at the same time.
“At the peak in October 2015, the average brand generated 87.5 social media posts per channel per month,” says TrackMaven. During October, there was only 2.19 interactions per post per brand, per 1,000 followers on average.
“There is a limit to how much content can be consumed, liked, shared, etc.,” says TrackMaven, “Brands and social networks alike are competing for their share of engagement.”
TrackMaven used their software to analyze 50 million content marketing pieces posted across a number of platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn and on blogs by almost 23,000 brands. Their findings are based on more than 75 billion interactions that were generated from content published throughout the whole last year
Find out what TrackMaven’s “The Content Marketing Paradox” report revealed around social media content trends at: Facebook Delivered Triple The Engagement Over Twitter On Branded Content In 2015