David Meerman Scott is an internationally acclaimed author and business strategist and also a HubSpot Academy instructor.

In the content marketing certification course, you’ll learn:

  1. The power of storytelling
  2. How to build a content creation framework
  3. How to plan a long-term content strategy
  4. How to generate content ideas
  5. How to create quality blog content your audience will love to read and share
  6. How HubSpot uses blogging to rank #1 on Google
  7. How to extend the value of your content through repurposing
  8. How to create topic clusters and pillar pages
  9. How to create a successful video marketing strategy
  10. How to effectively promote content
  11. How to measure and analyze your content