When it comes to challenges that companies face, those that B2B companies typically have to contend with are different from those that B2C companies have to. The difference in these challenges will rang from which stages you’re targeting in the funel to how you measure your success to the team you end up selling to. When you compare the challenges between B2B and B2C companies, the content marketing can be completely different. In this episode of Whiteboard Friday, Rand Fishkin shares his tips and techniques for successful content marketing for a B2 company.
Content Marketing Tips for B2B Organizations – Whiteboard Friday
2017-03-20T20:53:53-08:00 By Scott Davenport|
About the Author: Scott Davenport
Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!