When it comes to challenges that companies face, those that B2B companies typically have to contend with are different from those that B2C companies have to. The difference in these challenges will rang from which stages you’re targeting in the funel to how you measure your success to the team you end up selling to. When you compare the challenges between B2B and B2C companies, the content marketing can be completely different. In this episode of Whiteboard Friday, Rand Fishkin shares his tips and techniques for successful content marketing for a B2 company.
Content Marketing Tips for B2B Organizations – Whiteboard Friday
