Convincing Old-School Clients that Things Have Changed

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NaishBack in the day of old school SEO, it was pretty simple to rank on a search engine since all you had to do was cough up a few thousand dollars to the SEOs at the time and they would tweek your keywords and make you rank highly on Google and the such.  But once you got what you paid for and you and your SEO parted ways, a competitor would come along, hire the same SEO and do the same thing and outrank you in no time.

That was the bummer of the day.  All it took was a little money and you would be rollin’ pretty on the first page of the search engines.  But now, it isn’t such an easy thing to do.  Google, along with other major search engines, such as Bing, has brought down the hammer upon those who would do business in the old ways.

There is a catch though, being ranked highly on Google can turn a profit for a business.  With Google having stepped up their games with their current algorithms firmly in place,  it can be difficult to get a good rank on Google.  In some ways, it’s surprising to find out that there are some former SEOS and others outside the industry who still believe that all they have to do is pay out a few thousand dollars to go towards “technical SEO” that will allow them to easily rank at the top of the SERPs.

As with any old-timer (we don’t mean senior citizens, but those of the frame of mind that is set in stone and won’t budge from their opinions), there has to be a way to get them to understand that things have changed.  No longer can you pay to get number one at the drop of the hat.  It’s not that simple anymore.

Kristina Kledzik has a post on Moz that can help answer this question, and in detail.  Her article gives answers that you can give that use if you ever run into one of these old-timers, and answers you can give them if the initial answers don’t work.  Check out her work by following the link provided below and hopefully you can turn a set-in-stone old-timer into a up-to-date believer.

Moz Blog: Convincing Old-School Clients that Things Have Changed

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