Link building is the process of establishing relevant links to a website from external sources like other websites. This process can increase the number of high-quality links pointing to a website, increasing the chances of the website ranking higher in the SERPs.
Although this is usually the case, there are times when link building isn’t necessarily the right thing for ALL businesses. There will be times when link building isn’t the best investment regarding digital marketing spend. The entire purpose of our line of work is to help grow a business, and if link building has the chance of hindering this process, then perhaps we need to look to another tactic.
In a column written by Paddy Moogan, he’ll show us some of the reasons why link building might not be right for your business, and help you make sure to find the best opportunities to drive growth everywhere!