Television has been a big thing for a long time now, and at the same time, so has TV advertising as the two go together like peanut butter and jelly. But regarding ad targeting and attribution, Connected TV has a heads up on everything when compared to regular TV. But for advertisers, there is has been quite a challenge in their hands.
CTV has been growing over the years, but recently, COVID has been changing things. But how?
To find out, check out Search Engine Land’s full post here!