Tackling the challenges of big data is a big task, and quite intimidating. There are some tech-thinking companies who have led the charge towards analytics, metrics and measurement. Even with those companies out there, there are others who are still grounded with more questions than answers.
How much data should you collect? What metrics are the most important? How do you get the best return from your investment?
If you’re up for it, it’s time to identify where you are and learn how companies mature when they want to be Jeffery Cheal looks at four typical stages that companies go through when scaling website analytics.