As somebody who’s trying to market a site to the masses, one of the tricks that marketers would be to use link building. With link building, you’re trying to get a “network” of external pages to link to one of your own pages found on your website. But as a marketer working on getting a website out there, you’d have to ask your self, “Would you put a link here if Google didn’t exist?”
The problem with trying to get links is that it can make you look salesy, as well as manipulative. You don’t want that to happen. You want your links to look natural, Your links should draw people in to your site because it looks like it belongs there, not because you’re simply trying to get a hit on your site with a possibility of a conversion.
Although there is always going to be a level of manipulation when it comes to marketing, it’s always a good idea to keep that as low key as possible. You want to bring in the visitors to your site because of link building done from a user standpoint, not a marketing one.
Julie Joyce has a post on Search Engine Land that discusses how you can get into a mode of thinking to help you link more naturally, rather than obviously linking from a marketing frame of mind..
Check out Julie’s post by following the link below!
Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer