No matter the kind of business you run, you will want to make sure you incorporate comparison keywords into your organic product marketing strategy. People who search for comparison keywords are one step closer to becoming a conversion for your business. If you can compare your product or service against the competition, you will be able to take control of the conversation when they weigh up different solutions to the issues they are facing.
If you incorporate comparison keywords into your growth strategy, it can help improve your organic search visibility and traffic, especially if you’re dealing with a competitor-heavy area or market.
Dan Taylor is here to help potential customers and clients make the best decisions with comparison content backed by a great keyword strategy with an article over on Search Engine Journal.