When it comes to search volume, there are websites that seem to have all the luck. There are websites that are often visited due to the high demand for specific search queries and keywords. But there are also a boat load of websites that deliver a variety of things (products, services and ideas to name a few) that get almost nothing in terms of search volume. This can be a problem, and can make you feel like there’s nothing you can do about it from an SEO standpoint.
But, there might just be a silver lining! In this episode of Whiteboard Friday, Rand Fishkin will explain why we shouldn’t give up the ship. Rand talks about the extra step that will help these organizations create a demand that they want out of seemingly nothing