bad_dataUnderstanding all of your data from an SEO standpoint is very important.  Aside from merely understanding the data that your analytics shows you, you need to know how to interpret it as well.  The last thing you want to do is take any data your given and then incorrectly translate it.  Taking this false information to your client can obviously result in their lost money, a lost contract, and a big loss of respect for you in the end.

In this case, we will focus more on Conversion Rate Optimization (CRO) statistics.  If aren’t understanding the stats you’re give, or you misread, or simply interpret the information wrong, you could be giving your clients information that, when implemented on to the client site, will perform to a level that you and your client will find quite underwhelming.  What went wrong?  It seemed to work so well on paper and in the planning stage.

In a post written by  on Moz.com, you’ll find an article that covers the main aspects of planning, monitoring, and interpreting CRO results.  With this information in hand, you’ll find that when you do implement the recommended changes that you give the client, the actual real-world results will be a lot better, and much closer to what you expected.  Plus, your client may still respect you the next day.

To check out Craig’s post, follow the link posted below!

Moz Blog – CRO Statistics: How to Avoid Reporting Bad Data