It seems that everyone is always talking about Google Shopping Ads. You see so many posts and articles about how you can make better shopping ads for Google, the benefits of using it, and the like.
Although you can find material regarding Microsoft Shopping Ads, it seems that most of the stuff you find online revolves around Microsoft’s ads rival, Google.
You shouldn’t overlook Microsoft’s advertising platform, as it can provide campaigns with less competition, lower CPCs, users and higher purchasing power and more.
In this White Shark Media video, they discuss the key benefits of using Microsoft Shopping Ads as part of your digital marketing strategy and a list of pros for both Google and Microsoft Ads to compare and decide which is the right choice for you.