Curating content for your social media channels is a great way to consistently stay active on each channel with less content, demonstrate industry thought leadership, AND to build a community – all while saving time.

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. What do we mean by that? It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. B2B companies are especially guilty of this — but they don’t have to be.

Pushing out relevant content can be beneficial to you and your audience. But if it’s done in a vacuum, you’ll be missing out on what makes social media truly special and successful. Instead, you need to be hyper-focused on engaging with your social media audience.