KarryWhen you’re running a business, and you’re hard at work trying to market your products and services to the masses, you can’t forget that your customers are just simply a source of money for you.  They’re human beings, just like you are.  Regardless of where the customer is at the marketing funnel, it’s important to know how your customers are feeling when they are interacting with your business.

Today’s Whiteboard Friday is hosted by , a MozCon 2014 speaker, who leads us through the mapping of the customer journey.  By following along with Kerry, we’ll be able to visualize and learn from the experiences we go through with the customers.