According to a report from Variety.com, France’s Dailymotion, a video platform, is planning a major relaunch in June. This launch will include a move away from user-generated content (UGC) and instead focus on professionally produced video programming that centers around sports, entertainment, sports and news.
Maxime Sadda, who is Dailymotion’s CEO, said that the company wants to highlight the “Daily” in Dailymotion by creating a daily digest of topical programming. According to Variety, the video platform is aiming to create “a new and improved product built around premium content” for their over 300 million unique monthly visitors.
“A lot of companies are trying to build audience, and we have massive, global reach already,” Saada told Variety. The CEO says they will target 18- to 49-year-olds, with an emphasis on live-streaming events.
When it comes to content partners, the report by Variety listed Universal Group as the parent company of Dailymotion. Saada dint’ share the company’s ad revenue split with content marketers, although they did say that the site intends to be more generous than it’s competitors. Saada said that Dailymotion doesn’t monetize user-generated videos.
Variety reports, that in addition to desktop, the newly redesigned Daily motion is going to be available on iOS and Android devices and Apple TV to begin with. Eventually, the idea is to also rollout to Google Chromecast, Microsoft Xbox, Sony Playstation, and Android TV. The new design was built around a mobile-first model, with an Instagram-like layout for mobile devices.
Variety says Dailymotion is “positioning itself as a top-down, curated video experience, instead of being a catch-all repository for short-form UGC.”