There seems to always be changes in SEO, isn’t there? I’m sure many times SEOs have wanted a little more static features, in search algorithms and rules. Every time we get used to a new feature or change, Google switches it up again and makes it harder for us.

In an episode of Whiteboard Friday, Cyrus Shepard talks to us about the changes in search, and how they have made individual keyword rankings a bit of a shaky metric. In his discussion, he gives us ten things to measure and report instead.

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