This week, DeepIntent is launching a private beta of a new feature called Verified Ads, which checks whether submitted political ads originate from a genuine, US-based advertiser.

The company says that, to its knowledge, this is the first verification layer by a DSP to weed out ads by foreign or other mysterious actors, although other kinds of ad quality filtering is increasingly common among ad tech providers. Founded last year, DeepIntent says ads handled by its platform appear on the sites of such publishers as The New York Times, Fox News and CNN.

[Read the full article on MarTech Today.]

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