Not knowing what you’re doing when it comes to AdWords can be a dangerous thing if not kept in check by those who actually have deep knowledge of AdWords. As David Rodnitzky points out in his article, Default Campaign Settings In AdWords — The Good, The Bad & The Ugly, if you are a new guy to the industry, but you feel as if you are an “expert” because you’ve taken some classes and read some books, this is a big misconception. You are not an SEM master. David even gives an example of this, but I’ll let you check it out in the article.
As I said before, it’s a bit dangerous to start up an AdWords campaign if you don’t have the necessary know how. In his article, David set up a new AdWords campaign to demonstrate how dangerous it is to do a campaign without a deep knowledge. By starting an AdWords campaign on the recommended settings, you can get yourself into a lot of trouble.
To check out his article and why it’s a good idea to know what you’re doing, follow the link below: