There are more than 200,000 professionally active dentists in the United States today, according to the American Dental Association. This figure highlights the competitiveness that exists within the industry and the importance of marketing your dental practice in order to gain new patients.
Central to a business’s marketing efforts in 2023 is local SEO (search engine optimization). SEO is a digital marketing strategy that works to boost a business’s website in terms of visibility and ranking on search engines and boosting its overall traffic. Local SEO for dentists and other businesses is focused on making a business more visible in local search results.
In this blog post, we will highlight some of the main benefits of local SEO services for dentists. Let’s get started.
Boost Website Traffic
There is a strong correlation between a business’s rank in local search results and the amount of traffic its website receives. There is a dark joke that highlights the value of local SEO and SEO as a whole, which goes like this: “Where is the best place to hide a dead body?” Answer: “On the second page of a Google search results page.”
The point is that if your website isn’t ranked on the first page of a search engine result, people aren’t going to find it. By driving relevant traffic to your website, you are able to drive leads and growth in your business.
Gain Trust Among Web Users
Research shows that more than 28% of web users click on the first organic result in a Google Search. So, it’s not just that people don’t go past the first page of a search result, most people don’t even go past the first few results. Even the sixth-highest-ranked website only has an average click-through rate of 5.1%.
The higher ranked your website is, therefore, the more likely it is to be seen as a trusted and credible business. With a strong local SEO approach, your dental practice can position itself as the leading option in its catchment area.
Improve Website Usability
Local SEO is all about making your site search engine-friendly. Hand in hand with this benefit is that it also improves the experience a web user has when they click through.
A website that is effectively optimized for SEO is going to be faster, more responsive, easier to navigate, and more engaging. All of this increases the likelihood that a patient will perform an “action”, such as filling in a contact form.
The Benefits of Local SEO for Dentists
Local SEO for dentists is all about maximizing your business’s digital marketing efforts, increasing website traffic, and creating new leads. Here at Thrive Business Marketing, we are the experts in dentists SEO practices.
To learn how you can improve local SEO for your dental practice, speak to a member of our expert team today. Click here to get in touch and see how we can help your business grow.