Thanks to Google, keyword level data has pretty much been blacked out, and people aren’t able to get some of the data that they once relied on anymore. The question that many people have had in response to this is how they can use Google Webmaster Tools (WMT) data to help replace the keyword data.
Realistically, the answer to this question is no. At the very least, it’s not a true replacement, according to Benjamin Spiegel, who wrote an article posted on Marketing Land. In his post entitled How To Design Analytics Dashboards From Google Webmaster Tools Data, Benjamin said that GWT doesn’t collect information on user engagement, but more on user behavior on the search results page instead.
But, that doesn’t mean you can’t use Google Webmaster Tools at all. In fact, you can use WMT as a proxy. Even if it’s not the data you really need, some data is better than data. We can’t be too picky when we don’t have much to choose from, right?
Benjamin shares some tips for how you can use WMT as a proxy in his article. To read the full piece, you can follow the link below: