Our work days are getting more and more complex everyday. Things are getting more complicated as time goes on, especially in the wake of the mobile-first index. We have to wonder where to focus our optimization efforts. Which is more important, mobile or desktop? Throw voice into the equation and things get even more crazy.
Even with all of these concerns, the most important thing to consider is your audience. Your optimizations strategy shouldn’t be siloed to a single to just one of the aforementioned focuses. In this episode of Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey, and not just a touch-point.