Because of the new data privacy laws being enacted, expectation that consumer privacy will be better maintained. But even with these new rules, will they help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will.

Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union (EU) members’ data went into effect in May. California mirrored many of the GDPR’s tenets when it passed its landmark data privacy bill last month, and it’s expected that other states will follow suit.

Both laws call for businesses to shore up their processes and procedures to ensure that breaches are less likely to happen — and impose huge fines when they do.

[Read the full article on MarTech Today.]

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