In an announcement by Dex Media, they have “acquired YP Holdings, a leading marketing solutions and search platform provider and publisher of the Real Yellow Pages® and YP.com.”  This combined company will be called DexYP™.  This deal brings together two rival marketing companies that focus on the local and small business space.

It has not been disclosed what the terms of the deal are.  In a  report before the announcement, The Wall Street Journal said that Dex was spending $600 million.

Dex Media, which is best known as a phone book publisher and online local search portal, offers a digital marketing automation platform for both small and local businesses called Thryv (formerly DexHub).

[Read the full article on MarTech Today.]

 

 

 

 

 

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