You get up in the morning, drink your coffee, sit down at your work computer to see how everything is going in regards to your analytics and ranking. But your heart sinks when you realize that your rankings have dropped and you’re not sure why It’s a possibility that you’re traffic has dropped off, or perhaps it’s just a section of your site that lost rankings. Solving this mystery isn’t going to be easy to solve, as there are a number of boxes to check off as you work to discover the cause of your ranking. In this episode of Whiteboard Friday, Rand shares a detailed process that we can follow in order to diagnose what went wrong to cause your drop in rankings, why it happened, and how to begin recovering from it.
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