Business in this modern age is completely different from how it was five years ago.  Businesses have changed profoundly due to the influx of digital-based processes and systems required to work and grow effectively.

A vastly different mix of digital technologies have become integral to most business functions, with software taking over even human-based roles in certain cases.  The key to all businesses growth can be found in digital transformation – International Data Corporation (IDC) forecasts suggest that 60 percent of the Forbes Global 2000 will double their productivity by 2020 because of digitization and the adoption of technology to streamline processes.

With the largest companies in the world and CEOs of all brands seeing growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace the need for all things digital.

[Read the full article on MarTech Today.]

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