One of the best ways to gain visibility on page one of Google’s SERPs is having a winning featured snippet. But it’s not easy, as SEO is a very competitive environment. There are tons of specific considerations when it comes to increasing your chances of earning that spot. In this episode of Whiteboard Friday, the first part of a three part series, is brought to you buy Britney Muller, Moz’s resident SEO. She covers the keyword research you’ll need to do, evaluating your current ranking, and recording relevant data in a spreadsheet with the help of some useful tools.
