Martech, also known as marketing technology, refers to the use of technology to support marketing efforts. This includes software and platforms that enable the creation, execution, management, orchestration, and measurement of online and offline content, campaigns, and experiences. Additionally, the terms “marketing technology” and “marketing software” are often used interchangeably in this context.
The following White Shark Media video highlights the essential MarTech tools you want to be aware of in 2023. These tools range from CRMs and reporting software to analytics and more. With access to real-time data, utilizing these tools can improve decision-making and boost marketing effectiveness. The video also provides insights on how to leverage these tools to gain a competitive advantage and reach your marketing objectives.