If you want to make it in the world of online marketing, you need to be made aware of some statistics that can aid in creating successful campaigns that will engage your intended audience. Because the marketing world is always changing and evolving, it’s important that you keep up with the latest trends.
In this post, we’ve listed five marketing stats that every marketer should know in 2023. Whether you’re a seasoned marketing professional or a novice just starting your marketing journey, these statistics will provide valuable insights to help you fine-tune your marketing strategies and reach your objectives.
Here are 5 marketing statistics that can help every marketer better understand their audience and optimize their campaigns:
- Mobile usage: According to Statista, in 2021, over half (53.9%) of all website traffic worldwide was generated via mobile phone, highlighting the importance of mobile-friendly websites and mobile-optimized marketing campaigns.
- Email marketing: Personalized emails have a higher open rate of 29% compared to non-personalized emails, which only have an open rate of 17.6%, emphasizing the effectiveness of email marketing.
- Social media usage: With over 4.33 billion people worldwide using social media and the average person spending 2 hours and 25 minutes on social media platforms each day, having a strong social media presence is crucial.
- Video marketing: Videos are a persuasive marketing tool, with 84% of people (according to Wyzowl) saying that they have been convinced to buy a product or service after watching a brand’s video. Additionally, 96% of people have watched an explainer video to learn more about a product or service.
- Influencer marketing: Influencer marketing is a cost-effective strategy with an average ROI of $5.78 for every $1 spent, making it a powerful tool for reaching a brand’s target audience.
By staying on top of the latest stats, you will be able to stay on top of your marketing efforts, as well as resonate with your audience. The five statistics listed in this post cover essential areas such as mobile usage, email marketing, social media, video marketing, and influencer marketing.
If you incorporate these insights into your marketing strategies, you can better connect with your target audience, improve your ROI, and drive business growth. So, make sure to keep these statistics in mind while creating your marketing plans for 2023 and beyond!