So, that flightless bird we all know and love, Penguin, is a pretty big thing for Google. After all, Penguin is one of their big algorithms for their search engines that is aimed at decreasing search engine rankings of websites that are violating Google’s Webmaster Guidelines by declaring black hat SEO techniques that are meant to artificially increase webpage rankings through a manipulation of links pointing to the page.
But is there a way you can possibly weasel your way out of a Penguin penalty by submitting a disavow file? Is this even possible? Well, in today’s episode of Whiteboard Friday, Josh Bachynski takes this idea and breaks it down and starts a realistic discussion to find the answer to this question.