Why I say it’s worse is simple. The internet has grown in the last ten years. Fraud grows with the internet. With even more sites and targets to play around with, fraudsters are having a field day. They are using search-era tactics to hit the display system using fake clicks. Lionel White has written an article on Marketing Land that talks about such a problem. What’s going on? What can be done to fix things, or at least get things under control?
Read up on this issue by reading Lionel’s article by following the link below:
http://marketingland.com/display-is-the-new-search-a-familiar-battle-with-fraud-61761