Remember when the # symbol was only found on the telephone number pad, or on a tic-tac-toe game? These days, the pound sign are now known as hashtags on social media to create “groups” on Twitter in 2007. The hashtag was originally used by Chris Messina, and thanks to his originally proposed use of creating these groups, the # symbol has now become commonly associated with hashtags.
Interestingly, hashtags can have different results on different social media channels, which adds a bit more confusion for marketers. This is why when, as a marketer, you’ve got to be careful how, when and where you use them.
Despite the fact that hashtags can be a bit confusing in use, a number of experts generally agree that you should use hashtags to help discover a multitude of things, such as:
- trending topics
- new content
- user engagement improvement
- data gathering
- conversation organization
- more visibility
According to the Twitter of 2012, it was found that hashtags “can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.” Because of how big hashtags became when they were first introduced, it wasn’t a shock to anyone when Google began their own support of them the very next year. According to Steve Cooper, a Forbes contributor, in 2013, hashtags are appearing on the right-hand side of Google’s search results page.”
So with Google using hashtags, there is a question that is begging to be answered. Do Google+ hashtags increase visibility? I think it’s time we find out the answer to this question. In an Search Engine Journal article, this question is looked into by SEJ staff member, Brent Csutoras. In his article, Brent covers Google+ hashtag basics, a Google+ hashtag experiment, and other findings related to Google+ hashtags
Check out his post now!
Search Engine Journal: Do Google+ Hashtags Increase Visibility? An Exclusive Study