When you’re writing for your website (perhaps you’re creating a new page or a blog post), you aren’t doing it just for a good time.
You are writing so your site will go up in rankings in the search results. You want people to see what you worked so hard to created so that you can get their business.
In this case, there are some things that you need to do in order to see the best results from that new content. There is an article written by Ashley Segura (Ward) for Search Engine Journal that explains how you can create content that checks off all the necessary boxes for SEO compliance, the user experience and over all content quality.