Website localization is very beneficial for both SEO and your business since it boosts traffic and even increases your sales and outreach. Great localization can even distinguish yourself from your competitors.
When a users land on one of your pages, localization can help them understand your products and services, allowing them to take the actions you hope that they’ll take.
Motoko Hunt has a column over on Search Engine Journal where she talks about integrating localization, SEO, and content creation into a coordinated workflow is critical.
She also provides three tips do get it all done successfully!