When you on something like Facebook, what is the kind of post that would make you stop for a moment and look at it? Maybe it’s a funny picture, a creative meme, or a really interesting headline?
This kind of post is what pulls users in, allowing businesses to get their message across before users to decide to convert or simply move on.
Marketers tack might do one of the previously mentioned tricks to distract users from their current activity, where they can entice them to click through to your business website.
This can be a challenge though, marketers are competing with other similar ads, so it’s best that you, the marketer, advertisers, or business owner, can be really creative with the ads you make so that you can better pull the audience you want to your site.
When running Facebook ads, if the images you include with it are just mediocre at best, then it doesn’t matter how awesome your ad copy is.
If you want to up your creative game when it comes to creating Facebook ads, check out the Search Engine post where we will get 10 tips for Facebook ad creation through the link below.