As of this writing, it’s the later part of August, and it seems almost a little too early for articles and posts about holiday marketing. But, in some ways, it’s never too early to be prepared for the biggest shopping time of the year. This is the best time to test out some new strategies so that you can find that perfect audience for the optimal marketing experience this holiday seasoning.
The start of Q4 begins in less than six weeks, and that means you’ll have just enough time to test, adjust, optimize and master new AdWords features before ramping up for the real deal.
According to Google, out of every four shoppers, one of them will begin doing their holiday shopping in October. Almost half of holiday shopping will be done by the time Cyber Monday and Black Friday even arrives. Large name sellers and brands are going to try dominating the market, so preparing early will give you the advantage you need to finding the audience you’re looking for.
In an article written by Todd Saunders, we’ll be taken through some best-practice testing methods. Afterwards, Todd will go over four tests that you should start running as soon as possible.
Check it out by following the link to check out Todd’s guide!
Search Engine Land – The way-too-early AdWords holiday testing guide