Machine learning in AdWords is, believe it or not, the future.  But is Dynamic Search Ads?  Maybe, maybe not, depending on who you ask.

There is a column were  talks about Dynamic Search Ads (DSAs), which is something for people who are generally new to paid search.  Daniel will share some caveats with us:

When should you use DSAs?

Dynamic Search Ads are typically for beginners and are used in the following situations:

  • If you have a very high-volume account, and your website is basically perfect in terms of SEO. (However, even if perfect, most SEO sites are far from optimal.)
  • To pull in some new keyword ideas to a managed account.
  • As a catch-all, or to sweep up extra traffic.
  • For an Inventory Management Feed (IMF), where you don’t have the time and money to do this manually or use bespoke technology.
  • If you are new to paid search or have absolutely no time to manage campaigns.

[Read here for more on Marketing Land]

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