Recently, Cision announced its recent acquisition of Berlin-based visual content performance platform ShareIQ provides with the technology to offer the first earned media platform that tracks visual well as textual content.

Cision’s platform originally tracked tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. It did not track the performance of visuals directly based on the image.

With ShareIQ’s platform, an entire image is turned into a hash, then it’s tracked across the web even if there are small changes.

A hash is a unique code generated from a given file of data — in this case the configuration of bits in the image. With a cryptographic hash, a small change in the original file means a big change in the hash code, which is why a cryptographic hash is used to ensure that there has been no tampering with, say, a transmitted message.

[Read the full article on MarTech Today.]

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