Because of the release of the 2017 Local Search Ranking Factors and several studies, there are SEO conference sessions that push the importance of building local links. We know that it’s important to build these links, but it doesn’t answer a very important question that people always seem to ask about:
How do you actually build local links?
Greg Gifford has a post on Search Engine Land that he put up last year that spoke about building local links, while pointing folks to it to help them with ideas. There have been people who have come to the conclusion that it shares high-level ideas, but not actual tactics.
In a brand new post, Gifford decided to share some insight into how him and his team works the link-building process, while focusing on the actual process and tactics.