The consumer to consumer e-commerce website, eBay, has found a way to take advantage of the UK’s fickle springtime weather.

Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions.

There are three types of weather conditions spark different kinds of creative variations. If it’s sunny, for as an example, visual ads for gardening products might be shown. Rainy might result in messages about rain gear, and general/cloudy conditions can prompt ads for indoor do-it-yourself projects.

[Read the full article on MarTech Today.]

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