Content is always important for a good client/customer experience, so how do we make it more compelling? How do we use content to bring in the people we want to do business with?
This means we have to make a connection with those people. If people are able to make a solid connection with your brand, then that’s the start of a beautiful relationship.
What is that special ingredient you need to use to draw in those clients and customers?
The short answer is this – emotion!
Check out the Search Engine Journal post by Adam Heitzman where he describes how you can use emotion to make your content a lot better than it is now!