When it comes to landing pages, you want to be sure that you grab the attention of the visitor right? You don’t want to bore the snot out of potential customers before they even move past your site’s landing page and into the rest of your site, right? You’ve got to do something about your landing page that will draw in your visitors and make them want to stay.
In an article written by Oli Gardner, I found an interesting approach to landing page optimization. In his article, “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read“, Oli shows you that boring is lame, and being awesome is, well, awesome. In his “not-lame, but awesome” post, Oli shows what it takes to inject a little something special to make sure that you, the visitor, will come to his landing pages, and continue to stay there by wrangling your attention and keeping it focused on the website.
In Oli’s post, he talks about:
- Why landing pages are important
- Why context (not content) is the key
- Making you fall in love with forms
- Writing copy
- The importance of design
- Asking for more when it comes to conversion (Get it? Because his name is Oliver, and he’s asking for more)
- Landing page examples, both good and bad
If you’re interested in Oli’s unique brand of humor, and you want to learn about landing page optimization, all the while being entertaining, go ahead and check out his Moz blog post by following the link below.