Entity Building & Google’s Knowledge Graph

Google’s is a knowledge base used by Google to enhance its search engine’s results with information gathered from a number of different sources, which is then presented to users in an infobox next to the search results.

But have you claimed your Knowledge Panel yet though?

Have you created the entity of your company so Google can best understand what your business is and how you differ from everyone else?

Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph.

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