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Everything Known About Google’s Performance Max Campaigns

According to an announcement by Google, the Performance Max campaign will be seeing a broader rollout. With that announcement, marketers have been posing questions about what Performance Max is compared to other campaign types.

So, what is Performance Max?

Performance Max is Google’s automated campaign type. “We’ve been working on automation for a long time, and COVID really felt like a turning point for a lot of advertisers, because when you have a big shock to the system like this and you’re operating things manually, the load is so high … You’ve got to be focusing on other things like running your business,” said Jerry Dischler, vice president and GM of Ads at Google.

What do we really know about Performance Max campaigns? In a Search Engine Journal article by Amy Bishop, we will see everything currently known about this type of campaign – what are they? How do they differ from other campaigns?

Read More Here!

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