It’s safe to say that local search is pretty important, especially for a number of local businesses. After all, without local search, it’d be a lot more difficult to find the places you need to find.
So what has Google done to improve their ability to give users better results in their search engine? They introduced the local algorithm, Pigeon on July 24th, 2014. I’m sure you’ve heard of it. It’s been a mere five months, and it’s certainly had it’s impact on a number of people. The aim behind this bird-like update is to increase the ranking of local listings in a search. Pigeon went so far as to even affect the search results that are shown in Google Maps with the regular Google search results.
Pigeon certainly had an effect on a number of business rankings on the day of its release. There were reports of rank decreases on the search results, as well as improvements in the rankings. Naturally, because of this, it had a mixed response. It became a general understanding that Google’s Pigeon update had location and distance as a key part in search strategy.
So who out there wants to know everything that is known about the latest and greatest algorithm from Google? Neil Patel has put together a post for your enjoyment and information that focuses on everything you need to know about Google’s local algorithm. Check it out below!
Search Engine Land: Everything You Need To Know About Google’s Local Algorithm, Pigeon