For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling points.

There are a lot of uses for this “breadcrumb tracking”, such as ad tech verification and supply chain management.

A Gibraltar-based firm has launched a service, which is based on the Ethereum blockchain protocol, that specifically is optimized to provide a legal certificate demonstrating a specific chain of events.

[Read the full article on MarTech Today.]

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