There are more than 33 million small businesses in the United States, which account for 99.9% of all U.S. businesses. However, research shows that 47% of small businesses are not currently investing in SEO.
SEO stands for search engine optimization. It is a crucial digital marketing strategy designed to improve a website’s ranking and visibility on search engines. SEO helps to bring organic search traffic to a business website, generate leads cost-effectively, increase brand awareness, build trust, and make businesses more competitive.
In this blog post, we will highlight effective examples of SEO marketing from experienced SEO marketing consultants. These include utilizing keyword optimization, improving the backend of a website, and optimizing on-page elements. Let’s get started with these SEO marketing examples.
Keyword optimization is a crucial element of SEO marketing. It refers to the act of researching, analyzing, and selecting the most suitable keywords to target in order to drive traffic from search engines.
Through keyword research, a business is able to determine the popular search terms that people type into Google and other search engines. We recommend that you opt for long-tail keywords (those which contain three or more words). This is because they help to drive more qualified traffic due to their specificity.
Once you have found relevant keywords, you should begin integrating them into your website, though be sure to avoid overusing them (a practice known as keyword stuffing).
Improve the Backend of a Website
While the backend of your website may not be visible, it still plays an important role in determining its ranking on search engines. In order for web users to have a positive browsing experience, a website should be functional and operate properly.
Two effective ways to improve the backend of a website are speeding up the site and making it mobile-friendly. Websites that are slow to load will not result in a pleasant browsing experience, increasing the chances that page visitors will leave and find a competitor’s site.
Given that 97% of Americans own a cellphone today, it’s also crucial that your website works properly on mobile devices.
Optimize On-Page Elements
Examples of on-page SEO elements include:
- Title tags
- Headlines and headers
- Meta descriptions
- Image optimization
All of these elements impact a website’s search engine ranking as they inform search engines whether or not a page is relevant to a person’s search.
With elements such as title tags and meta descriptions, you should be conscious of the character count. It’s also important to create tags and descriptions that will catch your audience’s attention. Your core keywords should be included in these tags and descriptions.
Beneficial Tips From SEO Marketing Consultants
The bottom line is that there are many steps you can take to improve your website’s ranking on search engine results. Partnering with expert SEO marketing consultants is highly recommended.
Here at Thrive Business Marketing, we are a professional SEO and content marketing agency. Speak to an SEO consultant today to learn more. We can help your business with various types of SEO, including local and technical SEO.