Pinterest has announced a full beta launch of Story Pins, which taps into the social Stories trend with a platform-unique approach. Not only that the company is also releasing a new creator profile and analytics tool to help track performance.

With these new tools, creators will be able to “publish immersive and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow.”

Pinterest said this about the new Story Pins:

“Story Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover and image and text overlay. We’re making it easier for creators who are eager to share their talent, passions and creativity to flow back directly into Pinterest without the need for a website. For Pinners, this means the ideas within a Pin will be more engaging and actionable.”

Story Pins will be available to selected creators in the US, with more regions to follow in the following months.

Pinterest is also updating creator profiles to include a new display format and updated contact options.

For more information, you can find Pinterest’s post about it here.